A star rating is a common metric used by many marketplace sites such as Google, Amazon and TripAdvisor. These ratings usually come in the form of a number from 1 to 5 stars.
These reviews can be the first impression that customers get of your business. They are also a great way to start your sales. This is why getting a lot of positive feedback is important.
The star rating system is a great way to let other people know how you feel about a product or service and help others decide if it's right for them. But as people have become more reliant on ratings to help them make decisions, these ratings are being interpreted in different ways.
The consumers are more likely trusting a company that has a lot positive reviews. However, when a single negative review is enough to lower a company's rating, this can be detrimental.
Businesses often try to increase reviews by giving away free or discounted products in exchange for reviews. Unfortunately, doing so can be a bad idea and make a business appear dishonest.
One of the main problems with this method is that it can cause a company to overstate their positives in order to get more reviews and increase their star rating. This is true especially for smaller businesses who can only afford a few positive reviews, and cannot afford to let a few negative ones pass unnoticed.
Unfortunate reviews can also take your business rating from 5 stars to 3 stars overnight. This is true whether you are at fault or not. This can be devastating for a small business, especially one that has been in the business for a long time.
The Five Star Review System(tm) was created for this purpose. It allows your clients to leave their own reviews, which are automatically displayed on your website along with a link directing them to the review page of any review site that you choose.