Social proof is a great tool to increase your conversion rate. You can use it to encourage your visitors to make a purchase or to increase your email marketing contact list. It can be used on your website and social media.
It is a great way for your visitors to feel more confident about you by adding customer reviews and testimonials. This is especially true if your products are more expensive. A review with a picture makes it more credible, which can help your customers buy.
Another important piece of socialproof is a recommendation. People will naturally seek out recommendations from others. You can display a similar product to yours using this app. It can also help boost your search engine ranking, because displaying recommendations from trusted sources increases the chances of someone finding your store.
Shopify social-proof apps can be customized to make it easy for you to select the right one. These apps provide various social proof options, such as a testimonial carousel or countdown timers. However, there are other tools that can do even more. You can also integrate an Instagram gallery to your store.
Similar to the spin to win wheel, an email pop-up can be added. You should be careful not to use social proof in a pushy way. You should humanize your brand to build trust and confidence. It is nice to have an expert recommendation, but not on your checkout page. Instead, combine the social proof you receive with another tactic (such as a coupon or discount).
A combination of social proof, competition and other methods can increase conversion rates and sales. One way to do this is by allowing your visitors to submit testimonials and reviews about your products, and to view user-generated videos. Visitors can also add featured products to your gallery. Having your product endorsed by a celebrity or a fitness guru can be a big selling point for supplements.
You can also use social proof to recover abandoned shopping baskets. Recent sales and promotions can be used to encourage customers to make a purchase. Social proof can have a significant impact on your bottom line.
Social proof can help increase your conversion rates, no matter if you are a small or large business. Bizzy and Provesource both have tools to help maximize your store’s social proof.
Ultimately, social proof works by overcoming the inherent hurdle of buying something online. The best thing is that it doesn't make you feel annoyed. Use it as part of your marketing plan and you will notice the results. You will get the most value from it if you use it strategically.