Customer testimonials are a crucial part of marketing and can make a huge difference when it comes to closing sales. In fact, 9 out of 10 buyers trust what a real person says about a company over what the company says about itself, which is why generating testimonials from satisfied clients is so vital.
Getting Client Testimonials
It is important to have the proper tools and processes to collect testimonials. This could mean using a form that you can customize to your business' needs, creating a landing-page for customers to complete, or automating with SuperLinks.
Idealy, your team should be able collect testimonials during conversations with customers. That's why it's a good idea to give your team some tools and training, so they can request them in a way that feels natural for them.
Asking for customer testimonials is easy with a personalized email in the form of a letter. Include a link to submitting forms or your website. You won't feel like you are interrupting the conversation by using this approach.
Personalizing your request shows your customer you care about their experience and your product or service. It will also be easier for them to write a positive review about your company.
If you are using an email message to request testimonials it is a good idea for them to have a template included with the message so that they do not need to recreate the letter each time they contact. This will save them time, as they won't need to write emails.
This email is also useful to send at the end of the project when the client's mind is still fresh and they remember what you did for them. This way, they're more likely to respond to your request.
Depending on the kind of product or services you provide, it could be more effective for your customers to make requests at specific times of their success with your products or services. It will vary depending on the type of business you run, so do your research to determine when is best for your customers.
Automating the process of collecting testimonials is a great way to do so, but it is important that you send the right request at the correct time. You can do this by using a trigger in your marketing automation platform that automatically sends a request when a customer reaches a specific milestone.
The best testimonials are the ones that describe how your service or product has helped a particular client. This will help prospective clients understand exactly how you can help them. They are more likely to take action if they know what your product is.
Use testimonials to increase social proof and help your sales team get more business. In addition, they're an excellent way to get referrals from happy customers.