Online reviews of lawyers are a powerful tool for consumers who want to hire a law firm. Numerous studies have shown that online reviews are more trustworthy than personal recommendations from family or friends.
You can build your brand and attract new clients by getting positive reviews about your law firm. Your firm can be ranked high in search results for potential clients looking for a lawyer near you.
Attorneys should encourage clients who leave positive reviews to review attorney websites. These websites can be found via Google and other search engines.
Asking satisfied clients to leave a review is an easy way to improve your rating on these sites and give new clients a reason to choose you over other attorneys. Clients who leave reviews may be eligible for discounts or other incentives.
Client reviews are best gathered after the case is closed. Most clients will be happy to provide feedback. It is a good idea also to check online reviews sites and lawyer directories frequently for negative reviews in order to be able respond quickly and politely.
Some of the most popular attorney review websites include Yelp, Google Reviews, and Angie's List. Many of these websites will provide your business information so clients can easily find you and leave a review.
You can also try to get reviews from the courthouse or the local bar association. They may have received a complaint from someone who has been in similar circumstances and can give you advice on what to do next.
Every review, no matter how negative, is important to a good law firm. No matter the review's positive or negative, it is important that you thank clients for their comments. It is also important to follow up on any issues.
One way to manage the review process is to create a response template and train your staff to follow it. This will ensure that the conversation is consistent and allows you to address any potential issues.
Another way to improve your review process is to make it easy for clients to leave a review on your website or through an email. This is particularly helpful if you have many satisfied clients. You can then concentrate your efforts on those who leave positive reviews.
Negative comments can be difficult to address. Negative reviews can be tempting to ignore, but being prompt and courteous in responding to client reviews will build trust and establish a positive image.
It's a smart idea to contact those who have left negative reviews about your website and ask them to remove their comments. Then you can adjust the situation as necessary. If you're unable to resolve the problem with one person then you should submit a written response to the reviewer. You will need to explain the problem and suggest alternate solutions.